As one of the leading film festivals in Taiwan, it has been using butterfly as its graphic ambassador, which represents the new film generation and unique beauty of Taiwan. As the festival grows into its 17th year, we were asked to rebuild its visual identity system.
The real task was to design a logo family representing not only the film festival itself, but also Taipei Film Awards and International New Talent Competition, two major competitions for local and international filmmakers.
Our new butterfly symbol consists of a screening perspective, film strip, and the Chinese Character “北(pei)”. The symbols for Taipei Film Awards and International New Talent Competition are butterflies in take-off and full-speed flight, each suggesting a leap forward after hardworking and fierce competition.